What is IQOS?

IQOS is a tobacco heating system using HeatControl™ technology.
Due to the HeatControl™ tobacco is heated instead of being burnt, and nicotine is released without fire, smoke, or ash.

IQOS HeatControl™ technology

The IQOS HeatControl™ technology was developed and patented specially to monitor and control the temperature of the IQOS heating blade.
The heating blade is made from ceramics with elements made from platinum, gold, and silver. Using IQOS HeatControl™ technology, tobacco sticks are heated up to 350°C.
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FDA authorization on IQOS

FDA authorization on IQOS

The US Food & Drug Administration (FDA) concluded that based on available scientific evidence:

IQOS heats tobacco but does not burn it.

The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.

Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

About us

IQOS device was developed by Philip Morris International (PMI) – a leading global tobacco company exporting its products to over 200 countries, with a portfolio comprising
6 of the 15 top international brands.
The development of heat-not-burn products is the result of over 6 billion dollars invested and the work of scientists who spent over a decade on research to perfect the IQOS technology.

The science

Over 430 scientists and engineers have worked on developing and testing the IQOS technology at PMI’s Global Research and Development Center in Switzerland.
Over 340 scientific publications have been reviewed since 2008. The research is performed continuously to improve smoke-free products.
Over 4 600 patents have been granted, and approximately
6 300 are pending.

What are HEETS?

HEETS is a modern tobacco product. Made from selected tobacco leaf HEETS sticks ensure different taste and flavor compared with cigarettes.
Heated Tobacco | Heat-not-burn technology | IQOS Armenia
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.