One Touch Ahead ​

The New IQOS ILUMA i™ is Now Available in Armenia

The next generation of IQOS ILUMA - the IQOS ILUMA i™ - brings convenience, personalization, and innovation. The IQOS ILUMA i series operates with the SMARTCORE INDUCTION SYSTEM™ technology already familiar to you, including IQOS ILUMA i PRIME™, IQOS ILUMA i™, and IQOS ILUMA i ONE™ devices, offering an entirely new experience through innovative features. ​

IQOS ILUMA i PRIME™ is our most refined and advanced device. Available in a wide range of colors. The charger and holder are made of aluminum, making them more durable. IQOS ILUMA i PRIME™ lets you personalize your device to match your unique style with two-part engravings and a variety of accessories.

To buy

IQOS ILUMA i™ is our most reliable product compared to previous generations of IQOS*, with already familiar design but with an enhanced experience. The charger is made of plastic, while the holder is made of aluminum.

To buy

IQOS ILUMA i PRIME™ & IQOS ILUMA i™ – Advanced Features, Tailored Experience

Whether you choose the premium design of PRIME or the versatile everyday ILUMA i, both devices are built on the same advanced technology.

New features for a more flexible experience than before:

• See more and know more about your experience with Touch Screen – Displays pre-heating status, time left, and available uses.
• Resume where you left off with Pause Mode – Allows you to pause your experience for up to 8 minutes and resume it.**
• Your tobacco moment, now, at your pace with FlexPuff – it may provide you with 4 extra puffs***.
• Now adapt holder battery to your moment with FlexBattery – Adaptable Holder battery with 2 modes and can provide up to 3 consecutive uses.

IQOS ILUMA i ONE™ – Compact and All-in-One

IQOS ILUMA i ONE™ offers a pocket-friendly size and all-in-one design, perfect for travel and everyday use.

To buy

Main features:

• FlexPuff – Up to 4 additional puffs***, adjusted to your rhythm.
• AutoStart – Automatically starts and ends the session.

Why Choose IQOS ILUMA i Devices?

• Innovative, intelligent and intuitive devices to provide the most flexible experience with each tobacco stick.
• Personalized choice – IQOS ILUMA i PRIME for a premium experience, IQOS ILUMA i for daily convenience, and IQOS ILUMA i ONE for simplicity and compactness.

Now available at official IQOS stores and online․​

* Based on design verification tests, 2021.

**Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of them.

***FlexPuff is designed to work with tobacco sticks. Activation and number of puffs depend on individual usage patterns, thus extended experience might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.