08/08/2026

Electric Moments, coming soon

A new face of IQOS ILUMA i.


Bold and distinctive, IQOS ILUMA i Electric Purple will be available in Armenia very soon.


Electric Purple is more than just a new color. It marks a new chapter in the IQOS ILUMA i story, built around self-expression, boldness, and following your dreams.

IQOS ILUMA i Electric Purple


Electric Purple will extend across the entire IQOS ILUMA i range, including IQOS ILUMA i PRIME, IQOS ILUMA i, and IQOS ILUMA i ONE. Each model will combine expressive design with the advanced features of heated tobacco technology.


Are you ready to discover IQOS ILUMA i Electric Purple? You can follow our news to make sure you do not miss any details.

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.