Why heating is better
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.
IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can have tobacco experience.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful substances like carbon monoxide. IQOS HeatControl™ Technology prevents tobacco from burning, which means it significantly reduces the number and level of harmful chemicals emitted compared to cigarette smoke.