Why adult smokers are switching from smoking to IQOS.

Discovering the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful substances.* Switching completely to IQOS is less harmful than continuing to smoke.**

Cigarettes produce tar, IQOS ILUMA doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.
** Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.am.
“There is no smoke and there is no negative impact of smoke on people around me.”
Lusine
switched to IQOS in 2018
The quote is from a real adult consumer who was rewarded for their participation in the campaign.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
"The convenience I get with IQOS has made a big difference in my life."
Khachik
switched to IQOS in 2018
The quote is from a real adult consumer who was rewarded for their participation in the campaign.
IQOS emits less harmful chemicals than cigarettes. Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA is not risk free and provides nicotine which is addictive.
* We measured the levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See Important Information on IQOS.am.
IQOS vs cigarette smoke comparison
Did you know we’ve created a machine to show the significant differences between smoke produced by burning tobacco in a cigarette compared with the tobacco vapour generated when tobacco is heated in IQOS? You can visit our shop in Dalma Mall and see for yourself.
Our newest heated tobacco devices are packed with innovative induction technology for improved tobacco experience.

Next level innovation.

Our newest heated tobacco devices are packed with innovative induction technology for improved tobacco experience.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
See Important information.
More to discover with IQOS Services
Useful services and support for IQOS users.
Փոխանակեք Ձեր հին սարքը նորով՝ հավելավճարով
Online diagnostics
Step-by-step diagnostics and advice
Warranty
Replacement of the device with a new one under warranty in case of malfunction
Trade-in
Trade-in is an opportunity to exchange any old device for a new one with a surcharge
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.