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Discover the benefits of IQOS

IQOS - a better alternative to smoking cigarettes

IQOS - a better alternative to smoking cigarettes

The smart way to use heatsticks

The smart way to use heatsticks

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste along with benefits that traditional cigarettes just can't provide.
IQOS has 90% less harmful chemicals* compared to cigarettes. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.
Important information: IQOS is not risk free. For adults only.
Learn more

The smart way to use heatsticks

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste along with benefits that traditional cigarettes just can't provide.
IQOS has 90% less harmful chemicals* compared to cigarettes. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.
Important information: IQOS is not risk free. For adults only.
Source: * Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.”
Source: * Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.”

Discover the benefits of heating

Discover the benefits of heating

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste that you love.

No fire, No burn

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since there is no burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
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No smoke

Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

Smell like you, not like smoke

With IQOS you can now enjoy cigarette-like satisfaction but without the cigarette-like smell. You can now enjoy IQOS while being less likely to bother those around you.
IQOS is not risk free. For adults only.