What is IQOS?

IQOS offers adult smokers something different to cigarettes. What we offer is better alternatives to continued smoking with a range of smoke-free tobacco heating products.
IQOS offers adult smokers something different to cigarettes. What we offer is better alternatives to continued smoking with a range of smoke-free tobacco heating products.
IQOS ILUMA PRIME - Our most refined and advanced device ever. Bladeless. Clean. Effortless.

Next level forward.

Our most refined and advanced device ever. Bladeless. Clean. Effortless.
To discover ILUMA
lil SOLID Es
Simple and all-in-one
Real tobacco taste and satiety with the new lil SOLID Es
To discover lil
Heated Tobacco
Heats tobacco instead of burning it
To discover heated tobacco
Compare our devices to see which device is right for you.
Hard to choose?
Compare our devices to see which device is right for you.
IQOS ILUMA PRIME - Advanced and refined
NEW

IQOS ILUMA PRIME

Advanced and refined

To buy
IQOS ILUMA - Enhancing, what's familiar
NEW

IQOS ILUMA

Enhancing, what's familiar

To buy
IQOS ILUMA ONE - Pocket-size, all-in-one
NEW

IQOS ILUMA ONE

Pocket-size, all-in-one

To buy
To find your flavour
Discover our range of flavours
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.

Designing a smoke-free future

From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
Our users choose IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Tar is the residue from smoke after a cigarette is burned. IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.