From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
Discover why millions of adult smokers around the world have switched to IQOS.*
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Tar is the residue from smoke after a cigarette is burned.
IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.