IQOS offers adult smokers something different to cigarettes. What we offer is better alternatives to continued smoking with a range of smoke-free tobacco heating products.
IQOS heats tobacco without burning it. It makes for a better alternative to cigarettes, emitting 95% less harmful substances than cigarettes.* No smoke, no ash, no lingering smell.
*IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Discover why millions of adult smokers around the world have switched to IQOS.*
No tar
No carbon monoxide
No secondary smoke
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.