What is IQOS?

IQOS offers adult smokers something different to cigarettes. What we offer is better alternatives to continued smoking with a range of smoke-free tobacco heating products.
IQOS offers adult smokers something different to cigarettes. What we offer is better alternatives to continued smoking with a range of smoke-free tobacco heating products.
IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to experience the real taste of tobacco without the smoke.

Always ready

IQOS heats tobacco instead of burning it, offering the real taste of tobacco without the smoke.
To shop IQOS
lil SOLID 2.0
Plain and simple
lil SOLID's pin heating technology gives you real tobacco taste without fire, ash and smoke.
To shop lil
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IQOS ORIGINALS DUO

IQOS ORIGINALS DUO

Plain and simple.

lil SOLID 2.0

Better for us

IQOS heats tobacco without burning it. It makes for a better alternative to cigarettes, emitting 95% less harmful substances than cigarettes.* No smoke, no ash, no lingering smell.

*IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful substances than cigarettes.** No smoke, no ash, no lingering smell.<br><br><small>IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Our users choose IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Discover HEETS flavours

HEETS Yellow Selection
Aroma notes: Tobacco
Aroma notes: Menthol
Aroma notes: Intense tobacco
HEETS Bronze Selection
HEETS Purple Wave 
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.

Designing a smoke-free future

From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.