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Our users choose IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Tar is the residue from smoke after a cigarette is burned. IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.
IQOS ILUMA is designed to be used only with TEREA sticks. Do not use TEREA sticks with previous IQOS blade generations, as this may cause damage to your device. TEREA sticks contain a metal part. Keep out of reach of children to prevent disassembly or ingestion.

* Charging time of IQOS ORIGINALS DUO Holder is on average: 1 min 50 sec to charge from 0-1 use, 3 min 25 sec to charge from 1-2 use, 5 min 15 sec to charge from 0-2 uses. The initial full charging of IQOS ORIGINALS DUO Holder takes 10 min 05 sec. Holder charging time may depend on the conditions of use, such as battery lifecycle. ^^with manufacturer-approved AC power adaptor, sold separately. **Subject to battery performance degradation and conditions of use.
***Based on a puff duration of 1 second. May vary depending on individual usage patterns.