What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Most refined and advanced
Familiar design. Enhanced experience.
Pocket size. All-in-one design.
Simple and all in one
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
30/09/2025
What is The FlexPuff Feature on The New IQOS ILUMA i devices?
18/04/2025
The Milano Design Week is held every year, in April, attracting more than 500,000 international travellers. Over the years it expanded beyond design brands and now hosts diverse business sectors including automotive, technology, art, fashion and food. Eac
04/04/2025
We are thrilled to introduce a brand-new collaboration with an Armenian partner—one that embodies innovation, style, and the premium quality adult IQOS users recognize.
03/03/2025
This spring you can switch away from cigarettes to smoke-free alternatives, leaving behind smoke and ash.
22/01/2025
In tribute to Armenian Army Day in the period of January 23 – 28 you can find various initiatives and rewards at our points of sale.
13/12/2024
Collaborating with world- known DJ Steve Aoki, IQOS had created IQOS ILUMA x Steve Aoki 10Y Edition devices.