27/03/2026

NEW DESIGN. SAME TASTE​

TEREA is getting a new look
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08/04/2026

Refreshed exchange program

The Old Device Exchange program is available for IQOS ILUMA devices

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03/03/2026

From Milan to IQOS stores

IQOS x Seletti - coming soon to Armenia

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09/02/2026

Love, it's on

Valentine's Day in Q Space at MyLer

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28/01/2026

Armenian Army Day

We congratulate Armenian men

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27/01/2026

Winter with IQOS

Q Space at MyLer Mountain Resort​

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12/01/2026

Memorable moments of 2025

Looking back together

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22/12/2025

2026, it’s on

Special festive activation from IQOS

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24/11/2025

TEREA NEW FLAVORS

You can discover TEREA’s new Beige and Starling Pearl flavors and our new collaborator.

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21/11/2025

From Global Inspiration to Local Expression: IQOS X GaReggin

A creative journey filled with curiosity: from Milan to Yerevan to Dubai

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13/11/2025

Differences Between IQOS ILUMA i, IQOS ILUMA i ONE, and IQOS ILUMA i PRIME

To help you determine which one is right for you,

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12/11/2025

Differences Between IQOS ILUMA ONE and IQOS ILUMA i ONE

Our latest advancement in tobacco heating technology,

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07/11/2025

What are the Differences Between IQOS ILUMA and IQOS ILUMA i?

Our latest innovation in our line of state-of-the-art heating devices

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.