- Discover IQOS
What is IQOS?
- Heated tobacco
Real tobacco, real progress
- Advantages of IQOS
Key reasons to switch
- Science behind IQOS
Discover science
Most refined and advanced
Familiar design. Enhanced experience.
Pocket size. All-in-one design.
Simple and all in one
- Discover IQOS
What is IQOS?
- Heated tobacco
Real tobacco, real progress
- Advantages of IQOS
Key reasons to switch
- Science behind IQOS
Discover science
30/09/2025
What is The FlexPuff Feature on The New IQOS ILUMA i devices?
What is The FlexPuff Feature on The New IQOS ILUMA i devices?
18/04/2025
MILANO DESIGN WEEK and it’s importance in the world of design
The Milano Design Week is held every year, in April, attracting more than 500,000 international travellers. Over the years it expanded beyond design brands and now hosts diverse business sectors including automotive, technology, art, fashion and food. Eac
04/04/2025
A New IQOS Collaboration is Coming!
We are thrilled to introduce a brand-new collaboration with an Armenian partner—one that embodies innovation, style, and the premium quality adult IQOS users recognize.
03/03/2025
Spring is Full of Surprises
This spring you can switch away from cigarettes to smoke-free alternatives, leaving behind smoke and ash.