Heated Tobacco

Real alternatives. Real satiety.

Real advanced alternatives to smoking that bring you taste satiety and less risk compared to cigarettes.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*

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Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.

Switching completely to IQOS is a better choice to your health than smoking.*

Better alternative

No smoke, less smell than cigarettes, no negative impact on air quality and those around you*.

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IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines, when used in a setting where regulatory norms of adequate ventilation are respected.

No smoke, less smell than cigarettes, no negative impact on air quality and those around you*.

Better taste

Many consumers agree that IQOS ILUMA provides a better taste than previous IQOS generations.*

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* 63% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

Our users choose IQOS because...

Discover why millions of adult smokers around the world have switched to IQOS.*

No burning

No tar**

No ash

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Tar is the residue from smoke after a cigarette is burned. IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.