What is heated tobacco?

Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead it delivers real tobacco taste and satisfaction.

How does IQOS heated tobacco work?

IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS releases 95% less harmful chemicals* than cigarettes.

To discover TEREA Tobacco Sticks

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.

How to use our heated tobacco technology

When you insert a SMARTCORE tobacco stick into your IQOS ILUMA i, the SMARTCORE technology inside your device cleverly heats the stick from its core without burning it. A controlled process, it unlocks the taste of real tobacco and delivers a cigarette-like satisfaction* for up to 6 minutes, or 14 puffs (whichever comes first).

* 3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.

Learn more about the technology behind the IQOS ILUMA

SMARTCORE INDUCTION

The IQOS ILUMA i range brings the latest advancements in Heat Not Burn technology, powered by an innovative SMARTCORE INDUCTION system.

This technology allows IQOS ILUMA devices to deliver a satisfying heated tobacco experience through the expertly crafted SMARTCORE INDUCTION SYSTEM, featuring a central metal heating element within the SMARTCORE STICK. The innovative setup ensures effortless insertion and removal of the stick, leaving no tobacco residue and eliminating the need to clean the heating chamber. With its advanced design, the induction heating system simplifies the heated tobacco experience like never before.

To explore the IQOS ILUMA i range.

IQOS ILUMA i PRIME

Aspen Green

Our most refined and advanced.

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IQOS ILUMA i

Breeze Blue

For a flexible and effortless experience.

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IQOS ILUMA i ONE

Digital Violet

Compact device. Seamless experience.

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A better alternative to continued smoking.

Interested?

To unlock the benefits of IQOS heated tobacco

Real tobacco taste

By heating the tobacco, instead of burning it like conventional cigarettes, you get to enjoy the real taste of tobacco, without smoke, cigarette smoke smell or ash.

Less harmful chemicals than conventional cigarettes

By heating tobacco, instead of burning it, IQOS creates 95%* less harmful chemicals than conventional cigarettes.

No smoke. No cigarette smoke smell. No ash.

IQOS creates less staining on your fingers, less smell on clothes, hands and hair compared to cigarettes.

To shop IQOS ILUMA i Devices

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.

Heated tobacco experience

Wondering why IQOS heated tobacco is a better alternative to cigarettes?

IQOS is a better choice than continued smoking as it produces 95%* less harmful chemicals than cigarettes, while delivering smoke-free tobacco experience.

IQOS heated tobacco vs vaping

IQOS devices gently heat real tobacco, without combustion, to release a nicotine-containing vapour, preserving the authentic taste of tobacco. In contrast, vaping involves the vaporisation of e-liquids, which may contain nicotine but do not contain tobacco.