Heated Tobacco

Real alternatives. Real satiety.

Real advanced alternatives to smoking that bring you taste satiety and less risk compared to cigarettes.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful substances (excluding nicotine) compared to the smoke of a reference cigarette

Switching completely to IQOS is a better choice to your health than smoking.*

Better alternative

No smoke, less smell than cigarettes, no negative impact on air quality and those around you*.

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IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines, when used in a setting where regulatory norms of adequate ventilation are respected.

No smoke, less smell than cigarettes, no negative impact on air quality and those around you*.

Better is up to us

Switching completely to IQOS is a better choice to your health than smoking.*

To learn more

Important information: IQOS is not risk-free and provides nicotine, which is addictive.

* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Our users choose IQOS because...

Discover why millions of adult smokers around the world have switched to IQOS.*

No tar

No carbon monoxide

No secondary smoke

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

For IQOS Originals Duo

and earlier generation devices