Heated Tobacco

Real alternatives. Real satiety.

Real advanced alternatives to smoking that bring you taste satiety and less risk compared to cigarettes.

Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
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Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful substances (excluding nicotine) compared to the smoke of a reference cigarette

Better alternative
No smoke, less smell than cigarettes, no negative impact on air quality and those around you*.
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IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines, when used in a setting where regulatory norms of adequate ventilation are respected.

Better is up to us
Switching completely to IQOS is a better choice to your health than smoking.*
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Important information: IQOS is not risk-free and provides nicotine, which is addictive.

* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Our users choose IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Discover the range of heated tobacco devices

Discover HEETS flavours

HEETS Yellow Selection
Aroma notes: Tobacco
Aroma notes: Menthol
Aroma notes: Intense tobacco
HEETS Bronze Selection
HEETS Purple Wave 
Simple ways to get started

Not sure if the device is right for you? You may take IQOS or lil for 7 days trial.

myIQOS-ն առաջարկում է օգտակար ծառայություններ և աջակցություն IQOS օգտատերերի համար:
More to discover with myIQOS
myIQOS offers useful services and support for IQOS users.
myIQOS-ն առաջարկում է օգտակար ծառայություններ և աջակցություն IQOS օգտատերերի համար:
Online diagnostics
Step-to-step diagnostics and advice
Replacement of the device with a new one under warranty in case of malfunction
Trade-in is an opportunity to exchange any old device for a new one with a surcharge