IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines, when used in a setting where regulatory norms of adequate ventilation are respected.
Better is up to us
Switching completely to IQOS is a better choice to your health than smoking.*
Important information: IQOS is not risk-free and provides nicotine, which is addictive.
* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Our users choose IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
No tar
No carbon monoxide
No secondary smoke
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.