IQOS ILUMA As a Better Alternative 

If you search, you will find a number of scientific papers, as well as more than 160 pieces of independent clinical research on your device. Most of them confirmed that IQOS ILUMA aerosol contains significantly less harmful substances than cigarette smoke. 

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.* 

Evidence also shows that switching completely to IQOS ILUMA presents less risk to your health than continued smoking.** 

The majority of smokers who switch to IQOS completely quit cigarettes.*** 

Cigarettes produce high amounts of carbon monoxide, IQOS ILUMA doesn’t.  

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.**** 

You can learn about all the scientific advantages of IQOS ILUMA devices here. 

Important Information: IQOS is not risk free and delivers nicotine which is addictive.  

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com 
**  Based on the totality of evidence available for IQOS in comparison with continuing to smoke.  
*** PMI Financials or estimates, IQOS user panels and PMI Market Research.
**** IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%.