New IQOS ILUMA i Electric Purple

More than a color

The new IQOS ILUMA i Electric Purple is now officially available in Armenia.

Modern color. A distinctive look. Moments filled with energy. Electric Purple marks the beginning of new experiences and carries bold dreams forward.

Electric Purple gives each model in the IQOS ILUMA i range a bolder and unique style, highlighting the premium design of IQOS ILUMA i PRIME, the modern look of IQOS ILUMA i, and the convenient compact form of IQOS ILUMA i ONE.

Electric Purple not only stands out with its distinctive design, but also features the advanced SMARTCORE INDUCTION SYSTEM™ heated tobacco technology, along with smart features including Touch Screen, Pause Mode, FlexBattery, FlexPuff, and Autostart.

IQOS ILUMA i Electric Purple is now available at official IQOS stores in Armenia at Dalma Mall, Yerevan Mall, and Mega Mall, and will soon be available at all other points of sale.