21/11/2023

Why One Should Not Combine IQOS ILUMA with Cigarettes

If you were smoking cigarettes for a long time and started using IQOS ILUMA, the experience might seem a little unusual for you in the beginning. 


WHY? 🧐


The reason is that while smoking a cigarette, the smoker also inhales the smoke, which causes a heavy/thick feeling in the chest. 


IQOS ILUMA SMARTCORE™ Induction Technology heats tobacco instead of burning it. As a result, there is no smoke and ash, therefore the feeling is different. 


IQOS ILUMA provides real tobacco taste and satisfaction. IQOS ILUMA provides cigarette-like satisfaction.* 


Satisfaction comes from nicotine, and the level of nicotine is completely proportional to the level of nicotine in cigarettes and directly depends on the intensity of absorption.


Satisfaction comes from nicotine, and the level of nicotine is completely proportional to the level of nicotine in cigarettes and directly depends on the intensity of absorption.

In order to reach satiety, it’s important to not use cigarettes for at least 2 weeks. This way you will give yourself some time to get used to this new non-smoke alternative. 


IQOS ILUMA provides fine tobacco taste every time with no device cleaning needed.**


IQOS ILUMA provides a more pleasurable experience compared to previous IQOS generations.***


What is the CO (Carbon Monoxide) test 


The CO test can be used to measure the level of Carbon Monoxide in the exhaled air. In the table below, you can see how the various CO measurements are characterized. 


The CO test can be used to measure the level of Carbon Monoxide in the exhaled air. In the table below, you can see how the various CO measurements are characterized. 

As you can see, the level of CO in the exhaled air of smokers and non-smokers is different. Read more about CO here. 


You can learn about all the scientific advantages of IQOS ILUMA devices here. 




Important Information: IQOS ILUMA is not risk free and delivers nicotine which is addictive. 

* Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022. 
** 81% agreement amongst 714 adult consumers in Japan and Italy, 2020 -2021. 
***89% agreement amongst 300 adult consumers in Japan, 2022 

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