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A change in perspective is all it takes


As humans, we move forward and always find a better way. Together, we find amazing everyday.
A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
DISCOVER YOUR AMAZING
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From our family to you

Tougher, faster, better.
Contemporary design, improved functionality, wide range of customization options..quite literally our best IQOS ever.
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Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted satisfaction so you never wait between sessions.
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Classic, intuitive and user- friendly, this device is perfect for you.
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Taste enjoyment as it should be

There's no shortage of reasons to love your IQOS. IQOS is free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.
DISCOVER THE IQOS BENEFITS

Your best IQOS ever has arrived

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IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ System - redefined protection and reliability for your IQOS.
DISCOVER IQOS 3
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The IQOS 3 - tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.
DISCOVER IQOS 3 MULTI
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Every element counts

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Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste. IQOS deliver the best when it comes to science and technology.
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Make it yours

Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
CUSTOMIZE YOUR IQOS
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Designing a snoke free future

After thousands of years of burning, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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IQOS is not risk free. For adults only.