This changes everything
Heat is the essence of many things in life. It warms us, nurtures us, and feeds our planet. At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking - and, thus, IQOS was born. Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.