Q Space at Yerevan Fashion Week 2026

October 9–11 | 91 Teryan Street

Fashion and innovation will meet again in Yerevan.

Yerevan Fashion Week 2026 will take place on October 9–11, bringing together Armenian and international designers and fashion enthusiasts. Under the theme “Pink City Yerevan”, the program will feature more than 20 fashion shows, exhibitions, talks, and cultural projects.

Q Space will also be there, showcasing our latest-generation IQOS devices and a new arrival on the Armenian market: ZYN nicotine pouches. You can also be among the first to discover the new personalization collection created in collaboration with GaReggin. It includes exclusive IQOS accessories and engraving designs that reflect GaReggin’s artistic signature and IQOS’s innovative style.

While visiting Yerevan Fashion Week, you can also take part in special activities and receive rewards<