Some tastes are different, just like different types of coffee, and adapting to them takes time. The same is true for real tobacco.
Adult smokers who are switching to better alternatives such as IQOS often note that the flavor of heated tobacco is different from that of cigarettes.
The taste you get from cigarettes is in fact the taste of the smoke released when tobacco is burnt, while IQOS provides the taste like real tobacco, without smoke.
The taste of heated tobacco is different from that of cigarettes, because IQOS heats the tobacco instead of burning it. As a result, the user gets the taste of real tobacco, with 95% less harmful chemicals1 than cigarettes.
This is one of the questions that adult smokers are probably interested in.
In addition to the real taste of tobacco, IQOS also provides cigarette-like satisfaction.2։
Studies2 showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.
IQOS users also talk about the taste and satisfaction of heated tobacco. For example, one of the users who switched to IQOS in 2021 singles out this very advantage of IQOS.
As already mentioned, the taste of heated tobacco is different from that of cigarettes. HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste.
You can explore the entire range of HEETS and order online here:
1. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See "Important information" on IQOS.com.
2. 3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).