Heat does not burn։ Why switch to smoke-free alternatives

WHAT IS IQOS AND WHY IS IT A BETTER CHOICE?

Good choices start with a conscious approach. IQOS tobacco heating is designed for users who want to experience the real taste and satisfaction of tobacco without ash, smoke, and the smell of cigarette smoke. IQOS ILUMA i is the latest-generation IQOS device, delivering a seamless experience through bladeless SMARTCORE induction technology.

Let’s look at the points that will help explain why IQOS is considered a better alternative:

UNLIKE CIGARETTES, IQOS HEATS TOBACCO INSTEAD OF BURNING IT

When the tobacco in cigarettes is burned, it produces carbon monoxide (CO), which is a colorless, odorless toxic gas. IQOS ILUMA i doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.¹

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA i is not risk-free and provides nicotine, which is addictive.

CIGARETTES PRODUCE TAR – IQOS DOESN’T

Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.²․¹

Switching completely to IQOS is less harmful than continuing to smoke.²․²

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk-free. IQOS ILUMA is not risk-free and provides nicotine, which is addictive.

CIGARETTES EXPOSE OTHERS TO SMOKE – IQOS DOESN’T

Our choices can also affect the health of the people around us. Cigarettes expose people around you to smoke, while IQOS does not. IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals³, resulting in less impact on the air around you and others compared to cigarette smoke.

IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

LESS ODOR COMPARED TO CIGARETTES

Unpleasant odors can cause discomfort to the people around us. As IQOS ILUMA produces less smell than cigarettes, it is less likely to bother people around you.&sup4;

When using IQOS ILUMA, the tobacco vapor dissipates more quickly than cigarette smoke.&sup5;

OUR DEVICES

In Armenia, the devices are presented in 3 new models.

IQOS ILUMA i is the latest generation device in the IQOS lineup, providing a seamless heat-not-burn experience. The Smartcore induction system of IQOS ILUMA i heats the tobacco instead of burning it, ensuring the real taste of tobacco (heating from inside the stick).

IQOS ILUMA i™ comes with 3 devices at once.

IQOS ILUMA I PRIME

IQOS ILUMA i PRIME is the advanced and enhanced device in the IQOS ILUMA i series. It consists of two parts – an aluminum charger and a holder. The device stands out with its innovations and advantages. It provides a clean, uninterrupted experience thanks to the induction system and therefore requires no cleaning. The device allows up to 20 uses on a full charge and the possibility to use up to 3 sticks consecutively.

IQOS ILUMA i PRIME device has advanced features:

• Touchscreen
• Pause mode
• FlexPuff
• FlexBattery

To buy IQOS ILUMA i PRIME

IQOS ILUMA I

IQOS ILUMA i comes with a familiar design and an improved experience. It provides a clean, uninterrupted experience thanks to the induction system and therefore requires no cleaning. The charger of the IQOS ILUMA i MID device is made of plastic, while the holder is made of aluminum.

IQOS ILUMA i MID device has advanced features:

• Touchscreen
• Pause mode
• FlexPuff
• FlexBattery

To buy IQOS ILUMA i

IQOS ILUMA I ONE

IQOS ILUMA i ONE is a pocket-friendly, all-in-one device. It differs from the previous generation with its Autostart function, providing a more practical user experience. The device ensures a clean, uninterrupted, and satisfying experience through its induction system and therefore requires no cleaning. It allows up to 20 consecutive uses on a full charge.

To buy IQOS ILUMA i ONE

1* We measured the levels of 9 harmful chemicals that the World Health Organization recommends reducing in cigarette smoke (excluding nicotine), and they were reduced by an average of 95%. See Important Information on IQOS.com.

2* Reduction in the levels of 9 harmful chemicals recommended by the World Health Organization to be reduced in cigarette smoke, excluding nicotine. See Important Information on IQOS.com.

** Based on the totality of available evidence for IQOS compared with continued smoking. See Important Information on INSERT RELEVANT PRODUCT WEBSITE URL.

3* Reduction in the levels of 9 harmful chemicals recommended by the World Health Organization to be reduced in cigarette smoke, excluding nicotine. See Important Information on IQOS.com.

4* 88% agreement among 404 adult consumers in Italy, in 2021 and 2024.

5* 88% agreement among 404 adult consumers in Italy, in 2021 and 2024.