A New IQOS Collaboration is Coming!

We are thrilled to introduce a brand-new collaboration with an Armenian partner—one that embodies innovation, style, and the premium quality adult IQOS users recognize.

But before we reveal the name, let’s dive into why we believe in collaborations and revisit some of our most memorable partnerships over the years. ​

​ Collaborations bring fresh ideas

✅ Innovation & Creativity – Every collaboration brings a fresh take on design, experience, or functionality, ensuring that IQOS remains ahead of the curve.

✅ Exclusivity & Personalization – Collaborations introduce special editions and unique offerings that allow adult consumers of IQOS to express their individuality.

Throughout the years, IQOS has partnered with some of the world’s renowned designers. Here are just a few:

🎨 IQOS x Aoki (10-Year Anniversary Edition) – A bold and futuristic tribute to a decade of innovation.

🌿 IQOS x Nature-Inspired Designs – Collaborations featuring nature-inspired elements.

🎭 IQOS x Fashion & Art – Special edition device designs for our adult IQOS consumers.

Each of these collaborations has been a step toward creating a more engaging and dynamic IQOS experience for our consumers.

What’s Next? Can You Guess?

This time, we’re teaming up with an Armenian artist. His works stand for quality, creativity, and a unique touch that harmoniously complements IQOS.

Can you guess who is he? Stay tuned—our big reveal is coming soon!