MILANO DESIGN WEEK and it’s importance in the world of design ​

The Milano Design Week is held every year, in April, attracting more than 500,000 international travellers. Over the years it expanded beyond design brands and now hosts diverse business sectors including automotive, technology, art, fashion and food. Each brand present is investing efforts in delivering immersive experiences for their customers and visitors.

The event spans across the entire city of Milano with exhibitions, installations, and events, making it one of the largest and most influential design events globally․

IQOS x GaREGGIN in Milano Design Week

Garegin Harutyunyan, who is now official IQOS Collaborator in Armenia, visited Milano Design Week to get inspired to keep fuelling up art back home.​ This week turned into a dynamic cultural exchange that sparked new ideas and exciting creative paths.​ Now GaReggin is back to Armenia, bringing a bit of Milan’s energy home, which will be transformed into an original and special artwork for IQOS. ​

    Are you interested ?



​IQOS presents SELETTI ​​


Seletti is IQOS global collaborator. Founded in 1964, Seletti is a trailblazing design brand renowned for its eclectic and boundary-pushing approach. Combining innovation, art, and functionality, Seletti transforms ordinary objects into extraordinary pieces that bring charm, and a bold aesthetic to everyday life.​