What is The FlexPuff Feature on The New IQOS ILUMA i devices?

FlexPuff is a new, advanced feature on the new IQOS ILUMA i devices.

All devices in the IQOS ILUMA i range are designed only for use with SMARTCORE™ STICKS and 1 experience lasts up to 6 minutes or 14 puffs, whichever comes first. When the FlexPuff feature is active, the IQOS ILUMA i PRIME adapts to how the adult user puffs their device. As a result, it may provide 4 extra puffs still within the 6-minute duration. This enables a more personalised and flexible experience than before.

FlexPuff activation and the number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used. This means not all adult users will get an extended experience.

You can discover SMARTCORE™ STICKS and the IQOS ILUMA i range today.

The FlexPuff Feature
 • Longer stick duration 
 • Higher value for money through optimal stick usage
 • Experience can be enjoyed at adult users’ own pace
 • Adaptive and customised experience

How Does The FlexPuff Feature Work?

The device will analyse whether the stick has been fully consumed or not. If it has not, 4 extra puffs will automatically be added to the experience. This will be indicated on the Touch Screen, another brand new feature on this device.

 • When puffs have been added, the light ring will extend in an anti-clockwise direction to the 9 o’clock position.
 • When the additional puffs are nearly complete, the light ring will extend further in an anti-clockwise direction to the 10 o’clock position.
 • When there are no lights displayed on the Touch Screen, the experience is over.

To activate FlexPuff, the adult user does not need to take any action since the system analyses the adult user’s experience automatically. Due to this and the number of puffs being dependent on individual usage patterns, we advise that you do not focus on your puffs and let the system function automatically.

If you use the Pause Mode, FlexPuff will not work for this experience. You can also activate or deactivate this feature by visiting an IQOS official store. You can find the nearest IQOS store to you through here.