Q Space at Yerevan Fashion Week

IQOS will be present at Yerevan Fashion Week 2025, taking place on October 24–26 at the “MERIDIAN” expo center. The event will feature runway shows, exhibitions, fashion talks, and networking activities, bringing together local and international talent, media, and industry professionals.

IQOS will be present with its zone at Yerevan Fashion Week 2025! From October 24th to 26th, visitors can explore Q Space zone which will welcome adult nicotine users with all the services available and discover the point of sale in an immersive setting.

New GaReggin for IQOS accessories collection will be presented highlighting GaReggin’s exclusive artwork. Created through a special collaboration, the collection includes stylish IQOS accessories - from elegant cases to custom engravings - highlighting GaReggin’s distinctive artistic vision. Available at Yerevan Fashion Week 2025, these limited pieces combine creativity, and modern design.

Two of our collaborators - Gayane Gevorgyan (Styled by Gaya) and GaReggin - will present a special artistic collaboration during the Closing Runway Show on October 26th at 20:30.

Gayane will debut her new collection, “ARDZAGANQ”, a story about rebirth, emotion, and harmony.

As part of this showcase, two exclusive looks will feature GaReggin’s original artworks, carefully integrated into Gaya’s designs. These unique pieces will merge fashion and visual art.