TEREA NEW FLAVORS

You can discover new TEREA Beige and Starling Pearl flavors and our new collaborator.

This autumn, the new TEREA Beige and TEREA Starling Pearl flavors are available in Armenia, offering a new taste experience. Adult smokers who value a classic tobacco experience can discover our new TEREA Beige, complimenting the tobacco range.

To purchase TEREA Beige

Whereas the newly introduced second flavor, TEREA Starling Pearl, compliments the capsule range. New sticks are available at IQOS official stores and online.

To purchase TEREA Starling Pearl

Unlocking New Collaborator: Pastry Chef Robert Dadassian

Taste is often more than just a sensation – it is a story, an atmosphere, and an experience. To help you better understand and explore your flavor preferences, IQOS presents a new collaboration with pastry chef Robert Dadassian. He is an innovative pastry chef whose craft combines art and perfectly balanced flavor blends. With years of experience and mastery, in every creation Dadassian carefully combines taste notes, creating harmonious and memorable flavor experiences.

Throughout this collaboration, Robert Dadassian has created two unique desserts to help you discover your personal taste preferences. One dessert is created on a malty base of whiskey and warm notes of tonka beans. The other features vibrant berry aroma with subtle herbal notes. These desserts* will be available from November 24 to 30 at Q-stores in Dalma, Yerevan and Mega Malls. You can pass a survey at these stores and receive a dessert for your time spent.

Additionally, on November 28, 29 and 30 from 19:00 to 21:00, Robert Dadassian will personally present his two creations at the Dalma Q-store.

*Intensity refers to the overall taste experience which can deliver different levels of taste sensations (from rich, balanced and refined to fresh and aromatic). Intensity is defined on a scale from 1 to 10, where a higher number means higher intensity.