2026, it’s on

Special festive activation from IQOS

The New Year is a time for change, new goals, and making better choices. It is a holiday when people pause to reflect and select gifts that express care, thoughtfulness, and intentions for the year ahead.

IQOS ILUMA was created for adult smokers and nicotine users who are looking for an advanced, modern, smoke-free experience. With its refined design and advanced features, it offers a clean, seamless, and more flexible use.

This New Year, IQOS introduces a special festive activation for those who register a newly purchased IQOS ILUMA device under their name. For the device registration, you can take part in a festive activation with two possible options. You can choose to receive a special coupon that can be redeemed at official IQOS retail stores, or pick one of three boxes and discover the reward on the spot. Whether you are switching from nicotine-containing products, upgrading to the latest-generation device, or receiving the device as a gift, this activation will be available for you.

Moreover, the festive period also brings exclusive engraving options. Initials, dates, or small messages can be engraved on your device, turning it into something more personal and unique. These details will remind you of the intentions and wishes set at the start of the year.

The New Year activation will take place from December 22 to 31 at official IQOS stores in Dalma Mall, Yerevan Mall, and Mega Mall.

Interested in what is in store for you this New Year? You can take part in this festive activation that celebrates connection, reflection, and meaningful beginnings.