2026, it’s on

Special festive activation from IQOS

The New Year is a time for change, new goals, and making better choices. It is a holiday when people pause to reflect and select gifts that express care, thoughtfulness, and intentions for the year ahead.

IQOS ILUMA was created for adult smokers and nicotine users who are looking for an advanced, modern, smoke-free experience. With its refined design and advanced features, it offers a clean, seamless, and more flexible use.

This New Year, IQOS introduces a special festive activation for those who register a newly purchased IQOS ILUMA device under their name. Upon registration, you can take part in a festive activation with two possible outcomes.

You can choose to receive a special coupon that can be redeemed at official IQOS retail stores, or select one of three special boxes and discover an unknown reward on the spot. Whether you are switching from nicotine-containing products, upgrading to the latest-generation device, or receiving it as a gift, this activation will be available to you.

Moreover, during the festive period, exclusive engraving options will also be available. Initials, dates, or short messages can be engraved on your device, making it more personal and unique. These details will remind you of the intentions and wishes set at the beginning of the year.

The New Year activation will take place from December 22 to 31 at official IQOS stores located in Dalma Mall, Yerevan Mall, and Mega Mall.

Interested in what awaits you this New Year? You can take part in this festive activation that brings together connection, reflection, and meaningful beginnings.