Armenian Army Day

The Armenian Army Day reflects courage, reliability, and progress.

This holiday is a fitting moment to rethink old habits, make responsible choices, and discover new experiences. The latest generation of IQOS ILUMA i devices provides a real tobacco taste and satisfaction through the innovative SMARTCORE INDUCTION SYSTEM™. They deliver an advanced experience through features like Autostart, Touch Screen, Pause Mode, FlexPuff, and FlexBattery.

During these days, it is also even more important to show attention and care to the men* around you, creating new and memorable moments in their lives. IQOS is a smoke-free alternative that can help them leave behind smoke, ash, and the smell of cigarette smoke.

For the Army Day, we have created an engraving collection for men. You can choose one of the options and give your IQOS device a unique touch. It will be available at official IQOS stores in Dalma Mall, Yerevan Mall, and MegaMall.

*An adult smoker or user of other nicotine products.