From Milan to IQOS stores

IQOS x Seletti – coming soon to Armenia

IQOS will soon introduce a new global collaboration with the iconic Italian design brand Seletti. It is known for its bold, innovative, and functional approach that reimagines everyday objects. As an IQOS collaborator, Seletti brings its distinctive signature design to the partnership by blending innovation with expressive aesthetics.

The IQOS x Seletti collaboration began in Milan as part of the Sensorium Worlds international design event, which brings together contemporary art and fashion. Continuing this collaboration, we will soon present a limited new collection that embodies the shared vision and premium design of the two brands. What’s coming for IQOS users can shape a new, refined, and distinctive experience.

If you’re interested in discovering Seletti’s upcoming release and the unique experiences created through this collaboration, you’ll soon be able to explore them in our stores.