IQOS x Seletti․ Limited edition collection

New devices and accessories are already available

As part of IQOS’s collaboration with the Italian design brand Seletti, we present new limited-edition devices. They are intended for adult users who want to bring unique style and fashion into their everyday moments.

As a result of the collaboration with Seletti, IQOS devices have received a redesigned and distinctive look. This special collection includes two exclusive designs of IQOS ILUMA i PRIME and IQOS ILUMA i devices. The devices stand out with a striking combination of deep black and shimmering gold, highlighted by Seletti’s recognizable pattern. Each design reflects the fusion of IQOS innovation and bold Italian style, making the devices a form of self-expression.

Buy the device

A distinctive element of the collaboration is the device packaging. Presented in a gold-patterned box, it transforms the very first moment of opening into a refined and memorable unboxing experience.

Buy the accessories

The collection is complemented by a range of limited-edition accessories created in Seletti’s signature design, continuing the creative idea of the collaboration. The accessories are compatible with IQOS ILUMA series devices, transforming them into works of art.

The new IQOS devices will be available at Dalma Mall, Yerevan Mall and Megamall brand retail stores. In addition, visitors will be able to take part in a special Mosaic App experience that will allow them to explore the collection more closely and become part of the IQOS x Seletti world. At Dalma Mall, participants will also receive special rewards for device registration.