We are working to reduce the waste generated by our products, to make them last longer, to maximize recycling and upcycling, to turn the waste we collect into something new.

Discover how you can play a role and learn more about our efforts towards circularity.

Taking the first step together

Return your old IQOS or VEEV device.

We’ll refresh or recycle it.
Learn more

Return your used tobacco sticks and VEEV vapes and pods.

We will recycle them or use them for energy production.
Learn more
“Everyone wants to do something to help the environment and IQOS makes it easy”
“Everyone wants to do something to help the environment and IQOS makes it easy”
“Everyone wants to do something to help the environment and IQOS makes it easy”
Switched to IQOS in 2015

The quote is from a real adult consumer who was rewarded for their participation in the campaign.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.