Discover IQOS ILUMA

Next level forward

The latest IQOS ILUMA technology is taking heated tobacco to the next level․ The all new IQOS ILUMA with TEREA defines a new level of heated tobacco.

IQOS ILUMA PRIME - Intuitive by design, effortless and clean.

Our most advanced and refined device

Intuitive by design, effortless and clean.
To shop IQOS ILUMA PRIME
Enhancing, what's familiar
Familiar design. Enhanced experience.
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Pocket-sized
All-in-one device. Convenient on the go.
To shop IQOS ILUMA ONE

With the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste in a clean and effortless way.

TEREA offers a range of tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

What is TEREA?

TEREA offers a range of tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Learn more: www.iqos.com
The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
The SMARTCORE INDUCTION SYSTEM™ technology - The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
Compare our devices to see which device is right for you.
Hard to choose?
Compare our devices to see which device is right for you.
IQOS ILUMA PRIME - Advanced and refined
NEW

IQOS ILUMA PRIME

Advanced and refined

IQOS ILUMA - Enhancing, what's familiar
NEW

IQOS ILUMA

Enhancing, what's familiar

IQOS ILUMA ONE - Pocket-size, all-in-one
NEW

IQOS ILUMA ONE

Pocket-size, all-in-one

Simple ways to switch.
Take a guided trial with an expert online or at home with our special service.
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You can purchase your device now and pay within 6 months.
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IQOS ILUMA™ is designed to be used only with TEREA™ sticks. TEREA™ sticks contain a metal part. Keep out of reach of children to prevent disassembly and ingestion. Learn more: www.iqos.com
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.