Discovering TEREA

Unparalleled Tobacco experience

Discover TEREA, made exclusively for IQOS ILUMA. Its SMARTCORE INDUCTION SYSTEM™ brings you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell than ever before, according to most adult consumers.

Made for each other.
IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM™ works in harmony with TEREA sticks. Together they redefine the principles of heating tobacco experience.

Next level experience.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the tobacco stick.
To discover more

Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
See Important information.
TEREA Unwrapped.
Front Seal
Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.
Tobacco
A carefully selected, finely ground, and specially prepared tobacco blend.
The Heating Element
An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.
Protective Wrap
The new protective wrap contributes to a cleaner experience after use.
Air-flow Chamber
Ensures that just the right amount of aerosol passes throughout the stick for an easier experience.
Cooling Plug
Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.
Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS ORIGINALS DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.
Made for IQOS ILUMA.
Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS ORIGINALS DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.

Improved experience

Every step of TEREA sticks development for IQOS ILUMA has been planned with precision to deliver better experience of smoke-free products.
Our mission
Every step of TEREA sticks development for IQOS ILUMA has been planned with precision to deliver better experience of smoke-free products.
Only the best quality tobacco makes it into a TEREA stick, so you can have our real tobacco taste experience yet. Our masters select the best tobacco origins and qualities giving attention and care to the tobacco aroma and taste profiles.
Quality checks
Only the best quality tobacco makes it into a TEREA stick, so you can have our real tobacco taste experience yet. Our masters select the best tobacco origins and qualities giving attention and care to the tobacco aroma and taste profiles.
During the blending phase, each batch is analyzed every 10 minutes. Only tobacco that passes every step of our process and is of sufficiently high standard is then used in TEREA tobacco sticks.
The final product
During the blending phase, each batch is analyzed every 10 minutes. Only tobacco that passes every step of our process and is of sufficiently high standard is then used in TEREA tobacco sticks.

Wide variety of TEREA flavours.

Sienna Selection - Toasted tobacco blend matched with woody and light tea aroma notes.
Amber selection - Toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
Yellow Selection - Mellow and aromatic tobacco blend coupled with zesty aroma notes.
Silver Selection - Balanced, toasted tobacco blend mixed with light aroma notes of spicy herbs.
Turquoise Selection - Crisp menthol cooling coupled with a lightly toasted tobacco blend and zesty aroma notes.
Purple Wave - A tobacco blend with cooling menthol and forest fruit aroma notes.
To see all flavours
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.