Discover IQOS

Welcome to the smoke free future!
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
IQOS offers advanced experience without smoke and cigarette smoke smell getting in the way․
Whether you’re an adult smoker taking your first steps towards smoke-free alternatives or you’ve already switched away from combustible tobacco products, IQOS is a better choice, compared to cigarettes.
Whether you’re an adult smoker taking your first steps towards smoke-free alternatives, or you’ve already switched away from combustible tobacco products, IQOS is a better choice, compared to cigarettes.
Whether you’re an adult smoker taking your first steps towards smoke-free alternatives, or you’ve already switched away from combustible tobacco products, IQOS is a better choice, compared to cigarettes.
IQOS offers advanced experience without smoke and cigarette smoke smell getting in the way․
Our journey

2023

The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA™ stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.

2021

IQOS ORIGINALS DUO devices mainly differ with their colors and style. The devices also come with a special dual cleaner due to which you can clean your device much more thoroughly.

2020

IQOS is the only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product process, concluding that switching completely to IQOS reduces your body’s exposure to harmful chemicals.*

* FDA’s marketing order for the IQOS system dated July 7, 2020.

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult smoker customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press.

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Switzerland, Russia and Ukraine.

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.

Նորարարական՝ առանց լեզվակի SMARTCORE ինդուկցիոն տեխնոլոգիան ծխախոտը տաքացնում է TEREA սթիքը ներսից: Այն փոխանցում է Ձեր նախընտրած ծխախոտի համը, բայց առանց ծխի կամ մոխրի, ավելի քիչ հոտով, քան սիգարետը և օգտագործելուց հետո սարքը մաքրելու կարիք չկա:
IQOS ORIGINALS DUO մոդելները հիմնականում տարբերվում են նախկիններից իրենց նոր ոճով և գունային լուծումներով։ Սարքերն ունեն նաև նոր երկկողմանի մաքրիչ, որի միջոցով կկարողանաք ավելի մանրակրկիտ մաքրել Ձեր սարքը։
IQOS is the only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product process, concluding that switching completely to IQOS reduces your body’s exposure to harmful chemicals.*
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult smoker customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Switzerland, Russia and Ukraine.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Why IQOS?
With IQOS, you get an alternative to cigarettes that delivers taste and satiety without fire or ash.
* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.
IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
“With IQOS, I’m part of a community looking for a better alternative.”
Abbylene
How to switch

How to switch

Want to purchase or learn more about IQOS heat-not-burn technology?

To learn more
Our users choose IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of 2020 December. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Tar is the residue from smoke after a cigarette is burned. IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends reducing in cigarette smoke, which do not include nicotine.
Still have questions?
You can contact us the way you want.
Do you have any questions? Maybe you can find the answers here.
To see
An easy way to find answers to your questions.
Our customer care center will answer all your questions.
To contact
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.