One Touch Ahead

Innovation never stands still. And neither do we.

Soon, a new evolution in tobacco heating will make its entrance - an evolution - created with intuitive solutions, an intelligent approach, and designed for those who are looking for more than just functionality.

IQOS's next-generation device – IQOS ILUMA i – is almost here.

You already know the technology: bladeless and clean. But what comes next takes everything further - more personalized than ever before. This is more than just a new release. It’s a deeper expression of ILUMA's uniqueness.

You can expect all three device types you’ve come to know - now reimagined with new colors, more advanced features, and intuitive solutions. Every touch, every detail, every detail has been reconsidered to bring you closer to the most intelligent tobacco experience we’ve ever created.

Innovation is about to speak in a new voice. Quietly confident. Effortless experience.

Always One Touch Ahead.