What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Small steps, bigger change
Discover Services
Advanced and refined
Enhancing, what's familiar
Pocket-size all-in-one
Simple and all in one
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Small steps, bigger change
Discover Services
13/12/2021
There are more than 14.9 million adult smokers who have chosen to switch to IQOS and leave cigarettes behind.1 And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products, real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.
You can get acquainted with the presented IQOS and lil devices you can choose from: such as, IQOS ORIGINALS DUO and lil SOLID 2.0. IQOS ORIGINALS DUO has a separate holder and charger, while lil SOLID has those components integrated as an all-in-one device. These different options allow adult users to select what best suits their lifestyle. You can find all of our heated tobacco devices in our IQOS online shop or in any of our IQOS stores.
Where can you find HEETS?
IQOS uses specially designed tobacco sticks for heating called HEETS. To create HEETS and bring IQOS legal age users a high-quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. HEETS feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf. By combining these 5 components, HEETS provide taste satisfaction close to a cigarette.2
HEETS offer tobacco experience without having to compromise. A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your HEETS based on aroma, body and intensity. You can go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.
You can find our tobacco sticks HEETS on the IQOS online shop, where you can order them from the comfort of your home. Online payment option is already available! Or you can find them in retailers.
If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to your closest IQOS points.
Where can you find HEETS while travelling?
Wherever you are travelling, you can enquire with the respective customs administration about how many HEETS you are permitted to take into that country and buy the respective amount before travelling.
You can also use the list below to find out in which countries HEETS are available:
AMERICAS
Canada, Colombia, Curacao, Guatemala, Dominican Republic
EUROPE
Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina
EMEA
Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, United Arab Emirates
ASIA
Japan, New Zealand, Korea, Malaysia
1Source։ PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of October 2021. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.
2 Source։ 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).