27/12/2023

Summing up 2023 together

This year was full of many innovations and achievements. Let's remember them together.


New flavors: Purple Wave and Sienna


The range of HEETS sticks was supplemented this year with two new flavors: Purple Wave with a refreshing flavor and Sienna with a rich tobacco flavor, which are already available in the new TEREA sticks.


IQOS celebrated its 5th anniversary in Armenia


In the spring, it has been 5 years since IQOS has been in Armenia and continues to form a large community of adult smokers who have made a better choice than continued smoking and are one step closer to a smoke-free future.


In the spring, it has been 5 years since IQOS has been in Armenia and continues to form a large community of adult smokers who have made a better choice than continued smoking and are one step closer to a smoke-free future.

During the 5 years of operations in Armenia, IQOS brand has been guided by a great vision to replace cigarettes with smoke-free alternatives for adult smokers who would otherwise continue to smoke or use other nicotine products.


During the 5 years of operations in Armenia, IQOS brand has been guided by a great vision to replace cigarettes with smoke-free alternatives for adult smokers who would otherwise continue to smoke or use other nicotine products.

Advantages of a smokeless alternative in the words of IQOS users


Our users, who have been part of a large community of IQOS adult smokers for 5 years, shared their IQOS experience this year, highlighting the advantages they value most.


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Our users, who have been part of a large community of IQOS adult smokers for 5 years, shared their IQOS experience this year, highlighting the advantages they value most.

New website


These events were followed by the update of our website. We've improved the interface, made navigation easier, and updated the visuals. Now the website loads faster and is more mobile friendly.


Carbon Monoxide (CO) test became available at all IQOS stores


There is a special device for measuring the level of carbon monoxide (CO), which can be used to measure the concentration of CO in your exhaled air. Now you can visit official IQOS stores to measure your carbon monoxide level.


There is a special device for measuring the level of carbon monoxide (CO), which can be used to measure the concentration of CO in your exhaled air. Now you can visit official IQOS stores to measure your carbon monoxide level.

New lil SOLID Es


This summer, the new generation of lil devices, lil SOLID Es, entered the Armenian market in 5 colors. Lighter in weight compared to the previous model, this device works with heating technology and uses the needle to heat the tobacco instead of burning it.


This summer, the new generation of lil devices, lil SOLID Es, entered the Armenian market in 5 colors. Lighter in weight compared to the previous model, this device works with heating technology and uses the needle to heat the tobacco instead of burning it.

New IQOS PURPLE IRIDESCENT ORIGINALS DUO in limited edition


IQOS ORIGINALS DUO was introduced to us this year in a new limited-edition color – Iridescent Purple. It was a new combination of unique color and tobacco heating technology to further personalize your experience of smokeless alternatives.


IQOS ORIGINALS DUO was introduced to us this year in a new limited-edition color – Iridescent Purple. It was a new combination of unique color and tobacco heating technology to further personalize your experience of smokeless alternatives.

IQOS 3 DUO Refreshed


Taking our first steps towards protecting the environment and reducing waste, we presented you IQOS Refreshed.

Refreshed IQOS 3 DUO devices were returned to Philip Morris, then went through special processes, were completely refreshed and back on sale.


Refreshed IQOS 3 DUO devices were returned to Philip Morris, then went through special processes, were completely refreshed and back on sale.

VEEV ONE and VEEV NOW as a new standard of vaping


One of the biggest news of the summer was the VEEV ONE and VEEV NOW vapes. Both meet high quality standards, have a wide selection of flavors, solid and comfortable design.

VEEV ONE is designed for adult nicotine product users who are familiar with the vaping category and want a long-lasting and quality vaping experience. And VEEV NOW is for those adult nicotine users who are entering the vaping category and trying to understand if vaping is preferable smoke-free alternative for them.


VEEV ONE is designed for adult nicotine product users who are familiar with the vaping category and want a long-lasting and quality vaping experience. And VEEV NOW is for those adult nicotine users who are entering the vaping category and trying to understand if vaping is preferable smoke-free alternative for them.

Launch of the "Circular" recycling program


In the fall, Philip Morris Armenia launched its Circular Programme, which aims to provide simple and convenient solutions for collecting and responsibly disposing of our products after use.


In the fall, Philip Morris Armenia launched its Circular Programme, which aims to provide simple and convenient solutions for collecting and responsibly disposing of our products after use.

“Inform a friend” program update


This year we updated our ”Inform a friend” program and from now on, you can inform your friend1 about smoke-free alternatives not only through the iqos.am website and Viber, but also by sending your friend's phone number and name to the free short number 4767 in the following format (for example: 012345678 Areg).


Along with device registration, you and your friend will receive a special package.


Along with device registration, you and your friend will receive a special package.

The long-awaited IQOS ILUMA is in Armenia


The biggest event of the year was the latest generation IQOS device, IQOS ILUMA, which comes in three formats: IQOS ILUMA PRIME, IQOS ILUMA and IQOS ILUMA ONE, and different colors.

All IQOS ILUMA devices work with innovative tobacco heating technology: the SMARTCORE INDUCTION SYSTEM and the new TEREA sticks. The bladeless induction system works with a heating element inside the all-new TEREA tobacco sticks.

IQOS ILUMA is used only with TEREA sticks, the range of which includes 6 flavors presented in Classic and Aromatic series.



Gift cards


Our gift cards, which will help you to make your environment more smoke-free are now available for purchase. They can be purchased at Dalma Mall, Yerevan Mall and Megamall.


Our gift cards, which will help you to make your environment more smoke-free are now available for purchase. They can be purchased at Dalma Mall, Yerevan Mall and Megamall.

Various New Year initiatives


Towards the New Year, you can find various initiatives at our stores and by participating receive a reward.


Towards the New Year, you can find various initiatives at our stores and by participating receive a reward.

Well, we wish you all happy holidays. We are sure that 2024 will be filled with new achievements.




1 Legal age smoker or legal age nicotine product user.

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