What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Most refined and advanced
Familiar design. Enhanced experience.
Pocket size. All-in-one design.
Simple and all in one
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
27/09/2024
As IQOS celebrates 10 years of anniversary since its launch, we present – TEREA tobacco sticks in new, AI xArt Series design packs.
Your preferred taste in different pack design
This pack design was developed by generative AI (Artificial Intelligence). It is based on the interpretation of our adult users’ words and by using different colours and patterns.
Only TEREA Silver , TEREA Amber and TEREA Turquoise tobacco sticks are presented in limited edition packs.
They are already available at our points of sale and on iqos.am website.
The change was implemented only on the packs. The product remains unchanged.