Product in the updated pack design- AI x Art Series

As IQOS celebrates 10 years of anniversary since its launch, we present – TEREA tobacco sticks in new, AI xArt Series design packs.

How were these packs created?

​Your preferred taste in different pack design

This pack design was developed by generative AI (Artificial Intelligence). It is based on the interpretation of our adult users’ words and by using different colours and patterns.

​Only TEREA Silver , TEREA Amber and TEREA Turquoise tobacco sticks are presented in limited edition packs.

They are already available at our points of sale and on iqos.am website. ​

To buy now

The change was implemented only on the packs. The product remains unchanged. ​