What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Most refined and advanced
Familiar design. Enhanced experience.
Pocket size. All-in-one design.
Simple and all in one
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
24/11/2025
23/12/2020
Still don’t know the difference? Don’t worry, we’ll break it down!
06/08/2020
A key milestone: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful or potentially harmful chemicals*.
19/10/2022
The most important condition to have access to all services offered by us is device registration. We suggest that you get to know in more detail all the features that you will get in case of device registration.