Discovering the World of TEREA Flavors 

IQOS ILUMA is designed to be used only with TEREA sticks. In comparison with cigarettes, the innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick which provides real tobacco taste and satisfaction. 

Over 60% of consumers agree that IQOS ILUMA provides a better taste than previous IQOS generations.*

It provides a more pleasurable experience compared to previous IQOS generations.** IQOS ILUMA provides unspoiled tobacco taste because the device does not need cleaning. *** 

TEREA flavor line

You can learn more about the entire line of TEREA sticks below. Designed only for IQOS ILUMA.   

Do not use IQOS ILUMA and TEREA sticks with previous IQOS™ generations, or HEETS sticks with IQOS ILUMA as this may cause damage to your device. 

The structure of the TEREA stick 

Metal heating element coated with stainless steel is placed inside TEREA sticks, ensuring seamless heating of tobacco.

IQOS ILUMA is bladeless, due to which it provides a more pleasurable experience** without tobacco residue. You can learn about  the TEREA structure and the innovative design of SMARTCORE STICK™ in the following picture. 

You can purchase TEREA sticks by visiting the official IQOS stores, calling the IQOS CSC and ordering delivery or making an online order via our official website iqos.com by logging in your profile account.   

«Circular» recycling program 

As part of our “Circular” recycling program, you can return your used tobacco sticks, VEEV ONE pods, VEEV NOW disposables as well as IQOS, lil and VEEV ONE devices to us for recycling instead of throwing them away.

To participate in the program, you need to follow the steps:

1. When making a purchase, pick up the special pack from our stores,
2. Collect your used products inside the pack and return them to our stores where the "Circular" program is active.
3․ Leave the package in the recycling box or hand it over to our specialist.

After returning the used product, we will organize collections and recycling of products in a designed way.