Have an old IQOS or VEEV device you are not using? With our Circular Programme, you can bring it back to us next time you are in store to be recycled or refreshed.
Return your old IQOS or VEEV device.
Take the first step
Return your old IQOS or VEEV device.
Trade in or receive other benefits.
We’ll refresh or recycle it.
“Everyone wants to do something to help the environment and IQOS makes it easy”
“Everyone wants to do something to help the environment and IQOS makes it easy”
“Everyone wants to do something to help the environment and IQOS makes it easy”
Switched to IQOS in 2015

The quote is from a real adult consumer who was rewarded for their participation in the campaign.

Give your used device a second chance.
Help us reduce electronic waste and give used devices a second chance so it can start its journey with an adult user or smoker who wants to switch to IQOS.
Help us reduce electronic waste and give used devices a second chance so it can start its journey with an adult user or smoker who wants to switch to IQOS.
Returned devices that cannot be refreshed will be sent for recycling or be used for energy production.

Help us reduce electronic waste.

Returned devices that cannot be refreshed will be sent for recycling or be used for energy production.

Helpful information

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.