31/08/2023

Small steps , Bigger change

Recycling is not just a trend, it is a lifestyle that can become a part of your daily life. By changing our small habits for better ones, we can shape a new, eco-conscious world that will contribute to the preservation of the environment and waste management.


For that reason, Philip Morris Armenia launches its Circular Programme. The Programme houses 2 pillars: one for device and one for consumables with the objective of educating responsible disposal of our products post use and providing simple and convenient solutions to collect and return used consumables and end of life devices for recycling.

2 main directions of the Programme:


♻️ Our Consumables Circular Programme helps to reduce waste so that we can recycle used sticks, pods and disposables capturing materials that can be made into new products or energy production.
♻️ Our Device Circular Programme helps to return old and end of life devices for recycling. We will make sure the materials are properly recycled.


our global goals by 2025
Create possibility to fully recycle IQOS devices
Materials for packiging from renewable sources
Reduce plastic waste from our products

Easy steps to become part of the Programme.


Recycling is easy and totally free of charge. And we are here to help you with your journey.
To become part of our Circular Programme you just need to follow these small steps:

1. Pick up a free bag at Circular Programme activated POS or via e-commerce with every purchase.

2. Place the HEETS/Fiit sticks, VEEV ONE pods, VEEV NOW disposables in the bag or bring your out of life IQOS /lil/ VEEV devices without bag.

3․ Drop it at the collection bin at Circular Programme POS or hand it to a store employee.

We will do the rest and will recycle every device or consumable with specially designed mechanics.


What can be returned for Recycling.


What can be returned for Recycling .

Why does it matter ?


Recycling returned IQOS™ and VEEV devices and consumables reduces unnecessary waste, including plastic and electronic waste and dispose correctly critical components like the batteries.
Below you can find the details for each type:


Device/Disposable Recycling: Reason is Battery


Batteries are considered safe for people and nature as long as the casing is sealed. If a battery ends up in a garbage its toxic contents can be released into the environment. They can pollute up to 20 square meters of soil and up to 400 liters of groundwater. Eventually it is coming back to us as a pollution and influencing our everyday life. That is why it is important to take the small step and return the device for recycling.


Consumable Recycling: Reason is Filtr and acetate


Sticks consist of tobacco leaves, paper wrapper, filter (compressed film made from corn starch and sugar cane) and acetate filter inside the stick. The first two elements, tobacco and paper, are organic and fully bio materials, requiring no special disposal or recycling. The acetate part of the filter therefore requires environmental disposal or recycling. The filter is organic and biodegradable, but it takes time to naturally degrade, so we recommend that you dispose of it properly.


Pods: Reason is plastic case


Used pods from VEEV one are less harmful for the environment than disposable e-cigarettes with built-in batteries. However, you shouldn't throw empty pods in the trash. The case is made of plastic that needs to be recycled or properly disposed. Also inside the pod there are metal elements that can be reused.


What are the Programme Activated POSs.


What are the Programme Activated POSs. Currently the program is activated in our Dalma Mall Boutique, Yerevan Mall and Megamall Islands. Very soon Circular Programme will be available in many other IQOS points. Just pick the most convenient IQOS point and start your journey with recycling.


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