What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Small steps, bigger change
Discover Services
Advanced and refined
Enhancing, what's familiar
Pocket-size all-in-one
Simple and all in one
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Small steps, bigger change
Discover Services
04/02/2022
Do heated tobacco systems give the same tobacco taste as cigarettes?
Looking to switch to smoke-free alternatives from cigarettes, but questions about tobacco taste satisfaction holding you back? If you are an adult smoker who is interested in switching to a smoke-free alternative, one of the first things to understand is that the taste from cigarette smoking or heated tobacco products will differ from what you are used to.
Do cigarettes and heated tobacco products all contain tobacco?
To begin, it helps to understand which products contain real tobacco. Cigarettes contain real tobacco, but the taste of cigarettes is the taste of burnt tobacco. While smoke-free alternatives offer benefits in comparison to continued cigarette smoking, not all smoke-free alternatives contain real tobacco, and understanding this helps set expectations for the overall experience when switching.
Heated tobacco products are a smoke-free alternative to cigarettes that do utilize real tobacco. Heated tobacco devices heat up specially-made tobacco sticks to a precise temperature, allowing the adult user to taste the tobacco without having it burn, as it would with a cigarette.
IQOS tobacco heating technology, for example, is designed to be used with the unique HEETS tobacco sticks, which are made of high-quality tobacco. HEETS come in numerous flavors that can deliver a variety of tobacco flavors, from rich and warm, to balanced and roasted, to refreshing and cooling.
To learn more about heated tobacco.
Do smoking alternatives give the same tobacco taste satisfaction as cigarettes?
Does heated tobacco taste the same as a cigarette?
IQOS heated tobacco delivers cigarette-like satisfaction and real tobacco taste, which is not the exact same as a cigarette as the tobacco is not burnt. IQOS has a range of tobacco blends, from balanced and crisp, to fresh and vibrant.
Crucially, with IQOS, the tobacco never burns - that is the main principle of the device which allows it to bring benefits in comparison to continued smoking. The absence of burning and smoke from heated tobacco results in taste differences in comparison to cigarettes.
What flavors are presented in Armenia?
PREMIUM FLAVOURS: HEETS Dimensions
HEETS CLASSIC ASSORTMENT
How else is the heated tobacco experience different to that of smoking cigarettes?
Мost importantly, one of the biggest changes that one might experience when switching to heated tobacco from smoking cigarettes is all the benefits that come with a smoke-free alternative.
Cigarette smoke contains thousands of harmful or potentially harmful chemicals resulting from combustion. The absence of combustion in smoke-free alternatives has the potential to significantly reduce the levels of harmful chemicals generated and inhaled, which should however be scientifically demonstrated on a case-by-case basis.
In the case of IQOS, no combustion means no smoke, no tar,1 no ash and less lingering smell than cigarettes. In fact, science shows that switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.2 IQOS is a better choice than continued smoking.
Smoke-free alternatives are not equivalent to quitting tobacco and nicotine use altogether, so they are not cessation aids. Since these products still contain nicotine, they are addictive. If you are a smoker and have concerns around health, then the best option to reduce the health risks associated with the use of tobacco and nicotine products is to quit tobacco and nicotine use altogether. However, for those adults who would otherwise continue to smoke, switching completely to smoke-free alternatives could be a better choice than continuing to smoke cigarettes. At the end of the day, thanks to rapid advances in science and technology, better alternatives now exist for those adults who would otherwise continue to smoke. Smoke-free products, including e-cigarettes and heated tobacco products, can be a better choice than cigarettes.
To learn the differences between heated tobacco and vapes/e cigarettes.
If you’re ready to leave cigarettes behind and take a step towards a smoke-free product and try a new taste experience, we recommend researching alternatives to smoking further to determine which suits you best.
1 “Tar” is the residue from cigarette smoke after a cigarette is burned. Since IQOS does not burn the tobacco, it does not produce tar. Its aerosol residue is fundamentally different from cigarette “tar”. The absence of tar does not mean that IQOS is risk free.
2Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk.
Important information: IQOS is not risk-free and provides nicotine, which is addictive.