01/11/2023

Introducing the TEREA sticks, designed only for use with IQOS ILUMA

Introducing the TEREA sticks, designed only for use with IQOS ILUMA devices.


Combined with the innovative SMARTCORE induction system, they deliver improved stick-to-stick consistency, consistent flavor, consistent aerosol, and less smell* compared to previous generations of IQOS (according to most consumers).


Each TEREA stick is sealed, which makes it easy to insert and remove, and there is no need to clean IQOS ILUMA after using.


Each TEREA stick is sealed, which makes it easy to insert and remove, and there is no need to clean IQOS ILUMA after using.

We still adhere to the principle - for excellent taste, tobacco must be heated from the inside. That's why we created TEREA sticks with SMARTCORE™ heating element, designed to be placed inside each stick.


TEREA SMARTCORE sticks are carefully designed to provide a satisfying, smokeless experience.


Over 60% of consumers agree that IQOS ILUMA provides a better taste than previous IQOS generations. **


IQOS ILUMA provides a more pleasurable experience compared to previous IQOS generations. ***  


IQOS ILUMA provides unspoiled tobacco taste because the device does not need cleaning. ****  


TEREA sticks are designed to use only with IQOS ILUMA. Since TEREA sticks are completely closed and contain a metal element, they are not used with IQOS ORIGINAL or earlier generation devices.


Among TEREA sticks, you will find the flavors you are already familiar with.


TEREA SMARTCORE sticks come in six tobacco flavor options: Classic and Aromatic.


TEREA sticks are already available in our Dalma Mall, Yerevan Mall, Megamall points and will soon be available in other points.


TEREA SMARTCORE sticks come in six tobacco flavor options: Classic and Aromatic.
TEREA SMARTCORE sticks come in six tobacco flavor options: Classic and Aromatic.
TEREA SMARTCORE sticks come in six tobacco flavor options: Classic and Aromatic.


* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
  ** 63% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.  
***81% agreement amongst 714 adult consumers in Japan and Italy, 2020 -2021.  
**** .89% agreement amongst 300 adult consumers in Japan, 2022.  

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