Introducing the TEREA sticks, designed only for use with IQOS ILUMA

Introducing TEREA sticks, designed exclusively for use with IQOS ILUMA devices.

Combined with the innovative SMARTCORE induction system, they provide consistent stick-to-stick taste, consistent aerosol and less smell* compared to previous generations of IQOS (according to most consumers).

Each TEREA stick is sealed, making it easy to insert and remove, and there is no need to clean IQOS ILUMA after use.

The new blade-free SMARTCORE induction system uses an innovative metal heating element located inside the stick and covered with stainless steel to provide continuous heating of the tobacco.

This means that your tobacco is heated from the inside, providing authentic tobacco taste and satisfaction with less smell compared to previous generations of IQOS devices.

TEREA SMARTCORE sticks are carefully designed to provide a satisfying, smokeless experience.

Over 60% of consumers agree that IQOS ILUMA provides better taste than previous IQOS generations. **

IQOS ILUMA provides a more pleasurable experience compared to previous IQOS generations. ***

IQOS ILUMA provides authentic tobacco taste because the device does not require cleaning. ****

TEREA sticks are designed exclusively for use with IQOS ILUMA. Since TEREA sticks are completely sealed and contain a metal element, they are not compatible with IQOS ORIGINALS DUO or earlier generation devices.

For the first time in Armenia, we are introducing new TEREA tobacco sticks with capsule flavours in two variants: TEREA SUN PEARL and TEREA OASIS PEARL.

SUN PEARL TEREA sticks with a capsule offer a tobacco experience with aromatic notes of herbs. With a click, exotic fruit notes with a fresh menthol aroma are added to the cooling flavour. The capsule contains a watermelon flavour with menthol.

OASIS PEARL TEREA sticks with a capsule offer a balanced tobacco blend. With a click, tropical fruit notes with a fresh menthol aroma are added to the cooling flavour. The capsule contains a passion fruit flavour with menthol.

Among TEREA sticks, you will find familiar flavours that will provide an enhanced experience.

TEREA SMARTCORE sticks come in ten tobacco flavour options, including Classic and Aromatic varieties.

TEREA sticks are already available at our points of sale in Dalma Mall, Yerevan Mall and Megamall, and will soon be available at other points of sale.

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*72% agreement among 714 adult consumers in Japan and Italy, 2020–2021.
**63% agreement among 714 adult consumers in Japan and Italy, 2020–2021.
***81% agreement among 714 adult consumers in Japan and Italy, 2020–2021.
****89% agreement among 300 adult consumers in Japan, 2022.

Warning. Do not ingest or disassemble. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.