IQOS: TOBACCO MEETS TECHNOLOGY

From the first mentions in history until just recently, there were only a few ways to use tobacco - it was most often smoked, chewed, or sniffed. However, in recent years, tobacco companies around the world have begun to actively seek for alternatives.

The main reason is the global movement towards harm reduction, both for the smokers themselves and for society and the environment, in general.

Over the past few years, scientists at tobacco companies have taken a big step in that direction. Tobacco heating has become a fundamentally new way of consumption.

Just like that, PMI (Philip Morris International) conducted research, organized development and production, transforming the entire industry to transform. Investments of 7.2 billion dollars, the work of over 400 world-renowned scientists and engineers, combined with high standards have led to the emergence of a tobacco-heating system, familiar to you under the IQOS brand.

Tobacco in a cigarette burns at a high temperature, emitting smoke that contains a large amount of harmful chemicals. IQOS, on the other hand, heats tobacco to much lower temperatures without burning, fire, ash, and smoke, which results in significantly lower levels of harmful chemicals compared to cigarette smoke. However, the use of IQOS does not exclude all health risks and is intended for adults.

The tobacco heating system is made up of three main components: a heated tobacco stick (called HEET or HeatSticks), a holder and a charger. There is also a version of MULTI - an integrated product that combines a holder and a charger and allows multiple use without recharging the battery.

IQOS heats the specifically designed tobacco stick just enough to release nicotine-containing tobacco aerosol without burning it.

When placed inside the pocket charger, the holder automatically charges up.

Тhe device heats the blade until the operational temperature which is significantly lower. The power light stops flashing and the holder vibrates when the device is ready to be used.

Whilst in operation, the blade constantly controls the temperature of the tobacco. An aerosol is produced that is released from the heated tobacco unit during puffing.

The device operates for about 6 minutes or 14 puffs, which is consistent with the average duration of a cigarette.

It’s worth noting that IQOS DUO can be used twice consequently, and IQOS Multi - up to ten times without recharging. Pocket chargers can be charged from household outlets.