22/12/2023

TEREA Flavor Discovery Selections

The wide variety of flavors you already know, now offers a different tobacco experience.


IQOS ILUMA, along with TEREA sticks, redesigns the principles of tobacco heating to be completely bladeless. Pioneering SMARTCORE INDUCTION SYSTEMTM activates the metal strip coated with stainless steel inside TEREA stick, which heats tobacco for real tobacco taste.


IQOS ILUMA provides fine tobacco taste every time with no device cleaning needed.* In addition, over 60% of consumers agree that IQOS ILUMA provides a better taste than previous IQOS generations.**


TEREA sticks intended only for use with IQOS ILUMA devices are now available in 6 varieties and all variants are designed using a specific tobacco blend.




TEREA sticks intended only for use with IQOS ILUMA devices are now available in 6 varieties and all variants are designed using a specific tobacco blend.

Do not use IQOS ILUMATM and TEREA SMARTCORE STICKSTM with previous IQOS generations, as this may cause damage to your device.


TEREA sticks Flavor Discovery Selections


2 type of TEREA Selections are available. The first is the "Classic" Selection, which includes the intensive tobacco selection and the second one is the "Refreshing" Selection, which in turn contains the fruity and menthol selection.


To see and buy bundles, you need to register on our website. Each user can buy from each bundle once.


Taking a short break between different flavors, for example, drinking coffee can help to feel the real taste of each type of stick.




2 type of TEREA Selections are available. The first is the




2 type of TEREA Selections are available. The first is the


The flavor discovery bundles can be purchased by visiting our official IQOS stores, by contacting the call center and ordering delivery, as well as by ordering online through our official website www.iqos.com by logging into your personal account.


An experience with IQOS ILUMA™ lasts up to 6 mins or 14 puffs, whichever comes first. It is it the same duration as HEETS™ with earlier IQOS generations.


With IQOS ILUMA™ you can enjoy two consecutive uses on a single Holder charge.



"Circular" recycling program


As part of our “Circular” recycling program, instead of throwing away, you can return your used heated tobacco sticks, VEEV ONE pods and VEEV NOW disposable vapes, as well as IQOS, lil and VEEV ONE devices to us to be recycled or used to generate energy.


To become a part of the recycling program, you need to follow these steps:


1. When making a purchase, pick up the special package intended for the program from our stores,
2. Collect your used vapes and sticks in the package and return it to our POSs where the “Circular” program is active,
3. Leave the package in the recycling box or hand it over to our specialist.


After returning the used products, we will collect them from all our points and recycle each product in a specially designed mechanics.




Important information: IQOS ILUMA is not risk-free and provides nicotine which is addictive.

*89% agreement amongst 300 adult consumers in Japan, 2022.
** 63% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

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