NEW IQOS ILUMA™ IS AVAILABLE IN ARMENIA

No blade, no more cleaning, simpler usage

The long-awaited IQOS ILUMA™ is now finally available in Armenia, offering a variety of models and a wide range of colors for purchase on our online shop and through our authorized retail shops.

Before making a purchase in our shops or ordering online, take a moment to understand what IQOS ILUMA is all about.

WHY IQOS ILUMA?

• The Latest Generation Device

IQOS ILUMA™ is the latest generation of IQOS™ devices for a seamless Heat-Not-Burn process and a better tobacco experience.

• SMARTCORE INDUCTION SYSTEM™

IQOS ILUMA uses the innovative bladeless SMARTCORE INDUCTION SYSTEM™. This new system works with a metal heating element inside the all-new TEREA tobacco sticks coated with stainless steel for seamless heating of tobacco.

• More Robustness and Reliability

With our latest addition to the IQOS family, there are no blade breakages due to the different heating technology. Initial in-market consumer data shows significantly lower levels of device replacement—leading to a longer device lifecycle.

• More Intuitive and Simpler Usage and NO MORE CLEANING

IQOS ILUMA is simpler to use. Cleaning of the device is no longer required. It’s now easier to extract the stick as the sliding of the cap has been eliminated from the holder. IQOS ILUMA has an autostart¹ and autostop² advance feature when you insert a TEREA SMARTCORE STICK.

• Less Smell

IQOS ILUMA™ heats tobacco without burning it, producing less smell compared to cigarettes**. EVEN MORE, with IQOS ILUMA™ there is less smell compared to previous generations of IQOS.*** (as most consumers agree, based on market research).

¹ IQOS ILUMA PRIME and IQOS ILUMA have an autostart advance feature.
² All three devices have an autostop advance feature.

3 MODELS WITH DIFFERENT COLORS

The family of new IQOS ILUMA devices are available in 3 models:

• IQOS ILUMA PRIME™: our premium device with our most innovative design and materials
• IQOS ILUMA™: similar design improved
• IQOS ILUMA ONE™ : all in one pocket size device

To understand the technical and functional differences of the devices, click here.

The device is available for credit sale starting from 2700 AMD. After placing an order, our employee will contact you to find out the convenient payment method.

To order now

TEREA SMARTCORE STICKS

We still adhere to the principle – for real tobacco taste, tobacco is heated from the inside. That's why we created TEREA sticks with SMARTCORE™ heating element, designed to be placed inside of each stick.

IQOS ILUMA is designed to be used only with TEREA SMARTCORE STICKS. Do not use IQOS ILUMA and TEREA SMARTCORE STICKS with previous IQOS generations, as this may cause damage to your device.

You can't use the new device with HEETS, but don't worry. Among TEREA sticks, you will find the flavors you are already familiar with and experience the benefits of smoke-free products.

To order TEREA sticks

ACCESSORIES

All ILUMA models have a wide range of customization options:

• Colorful ring sets
• Easily swappable doors
• Different wraps
• Protective sleeves and more

Well, if you have reached the end of the article, then you will definitely have a lot to tell your friend*.

You can inform your friend* about smoke free alternatives by combining the useful and the pleasant: together with the registration of the device, not only your friend, but also you will receive a special package.

Inform a friend*

Important information: IQOS ILUMA is not risk-free

*Legal age smoker or legal age nicotine product user.
**93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
***72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.