Did you know what the main cause of smoking-related issues is?

Tobacco at the tip of a cigarette burns at a high temperature, thus producing a large amount of harmful chemicals contained in smoke.

Tar is the residue from smoke after a cigarette is burned. In contrast, IQOS heats tobacco to a much lower temperature. Hence the differences between cigarettes and this particular tobacco heating system. The produced aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.1

IQOS does not produce tar,2 because it heats the tobacco instead of burning it by delivering nicotine, the true taste and experience of real tobacco. Meanwhile, the main cause of smoking-related issues is not nicotine, but the burning process and tar.

How else does the process of using IQOS differs from smoking a cigarette you can read in the "HEAT OR BURN: WHY IQOS?" article.

1Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

2Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

3Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.