E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking. These smoke-free products accomplish this by eliminating combustion, which occurs when tobacco burns, such as when a cigarette is lit.

However, the way that e-cigarettes and heated tobacco products operate is also quite different. E-cigarettes use a liquid, while tobacco heating device uses tobacco sticks.

What are e-cigarette liquids?

To begin, e-cigarettes do not use real tobacco. Rather, they use e-cigarette liquid, sometimes also called e-cig liquid, e-liquid, or vaping liquid. E-liquid may contain nicotine and some are nicotine-free.

What are HEETS Tobacco Sticks?

Unlike liquids for e-cigarettes, heated tobacco products for IQOS do use real tobacco, which is processed and formed in specific ways to work seamlessly with their corresponding devices. HEETS are designed and designated for IQOS heated tobacco devices.

HEETS are made of real, processed tobacco leaf, and therefore, contain real tobacco aroma. They are specially designed to last around 14 puffs, which is around the same amount of time as a cigarette. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally present in tobacco.

What’s the difference between HEETS and e-liquids?

The main difference between HEETS tobacco sticks and e-liquids lie in the overall experience. E-liquid is drawn from the tank of e-cigarettes and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, vapor can be drawn from the device through a mouthpiece. There is neither smoke nor ash created, only the vapor.

HEETS tobacco sticks, on the other hand, are inserted into IQOS heated tobacco device and heated to specific temperatures. With IQOS, HEETS are heated from the inside using a special heating blade. The heating temperature is controlled, which provides a high quality tobacco experience with no fire, no ash, and no smoke. Once again, only a vapor is created.

Explore all HEETS flavors

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