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REPLACING CIGARETTES WITH SMOKE FREE ALTERNATIVES

What are the alternatives and how do they differ from cigarettes?

The wonderful thing about the world we live in today is that we are spoiled for choice. Regardless of what we are interested in, a simple search online will bring up various options for us to explore and choose from. And yes, even for an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into.

If you are an adult smoker looking to replace cigarettes, here are some helpful things about cigarette alternatives.

What are the different options for smoking alternatives?

E-cigarettes are one of the alternatives to cigarette. They do not contain tobacco, but rather, use e-liquids that are generally flavored. The e-liquids are heated in order to generate an aerosol, or what some users may call, vapor. There is a very wide range of e-cigarettes and e-liquids on the market, all with varying performance.
There is also another type of cigarette alternative, called “heat-not-burn”, or heated tobacco, which uses real tobacco that’s specially processed. Innovative technology heats the tobacco in the device to a specific temperature, which also means there’s nothing actually being lit with fire.

IQOS is one such heat-not-burn alternative to smoking. Developed by Philip Morris International, IQOS utilizes a smart technology called HeatControlTM to precisely control the heating temperature of specially designed tobacco sticks, called HEETS.

How is IQOS different than smoking cigarettes?

The most important difference between IQOS and smoking cigarettes is this: while IQOS is not risk-free and does deliver nicotine, which is addictive, IQOS heated tobacco is a better choice than continuing to smoke cigarettes.
When a cigarette is lit, the tip of it burns - or, combusts at a high temperature, which causes a chemical reaction to occur. Combustion produces over 6,000 harmful chemicals, and many of them are causing smoking-related diseases. This means that nicotine, while addictive, is not the primary cause of smoking-related diseases – it is combustion that causes them.


Using IQOS as an alternative to continued smoking cigarettes has several benefits:

  • No smoke: Unlike cigarettes, IQOS does not produce smoke, but rather, a tobacco vapor and emits 95% less harmful chemicals compared to cigarettes. 1
  • No ash: Since IQOS does not burn tobacco, it also does not produce ash.
  • Less lingering smell: The tobacco vapor (aerosol) produced by IQOS dissipates more quickly than cigarette smoke, leaving less lingering smell than cigarettes.
  • No staining on fingers: IQOS will not stain your fingers the way cigarettes do.
  • Less of a bother: As IQOS produces less smell than cigarettes, it is less likely to bother people around you.

Replacing cigarettes with better alternatives than continuing to smoke2 that does not produce smoke or ash but still provides real tobacco taste and satisfaction is possible with IQOS. Important information: IQOS is not risk-free.

To discover IQOS 3 DUO.



1Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

2Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.