The history of IQOS tobacco heating devices

Today, companies continue to invest in developing a wider variety of improved smoke-free technologies. For example, IQOS is able to offer different smoke-free alternative options to every adult who would otherwise continue to smoke, heated tobacco, that allows the heating of real tobacco without the need for burning.

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The first IQOS devices date back to 2014, when the innovative heat-not-burn alternative was launched in Japan and Italy. Gradually, IQOS rolled out to other countries and is available now in 51 countries. However, the history of IQOS dates back to 2008, when Philip Morris International first started working towards providing alternatives for smoking. Our commitment is the result of many years of careful deliberation, backed up by a substantial research and development program. In 2018, the sale of IQOS tobacco heating devices started in Armenia as well. IQOS is part of our portfolio of smoke-free products, for which PMI invested over USD 6 billion and more than 10 years of research and product development. At the same time, more than 400 scientists and engineers collaborated on the development and assessment of smoke-free products. So far, more than 14.9 million adult smokers have chosen to switch to IQOS and leave cigarettes behind. ¹

¹Source։ PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of October 2021. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.