Participation that is valued

You have a digital coin with code with which you have the opportunity to visit one of our official IQOS stores, participate in an activity and take part in a survey, and your time will be rewarded.

This coin is also a good opportunity to get acquainted with our Trade-in program. You can switch to IQOS ILUMA by exchanging it with old device with 17999 AMD surcharge instead of 23999 AMDmarket price.

Exchange now

To exchange your device you just need to return your old device to one of our official stores, add a surcharge and get a new IQOS ILUMA within minutes. Terms apply.

❗ IMPORTANT: Digital coin is valid until 31.10.2024. If you received a physical coin from one of our partner stores before we provided this digital coin, you are expected to use the physical coin first.

We will be glad to see you at our official points of sale at the following addresses:

You can find the terms and conditions for participation below:
1. Eligibility
This activity is open only to existing adult smokers or users of other nicotine products (18 years or older). Proof of age may be required for participation.

2. Frequency of Participation
Participants are allowed to participate in the survey only once in a calendar month. The activation timeline is defined by the Organizer and may be changed at the discretion of the Organizer.

3. Acceptance of Terms
By participating in this activity, participants agree to abide by these Terms and Conditions. Non-compliance of the Participants with any of the rules set out in these Terms and Conditions may result in disqualification of the Participant by the Organizer.

4. Digital VS Physical Coin
Participants can use digital coin in case they did not participate in program via physical coins during last 30 days period.