20/10/2021

WHAT’S YOUR STICK FLAVOUR?

Heated tobacco products or Heat-not-burn are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release aerosol that has different flavors and contains nicotine. IQOS and lil SOLID devices deliver tobacco satisfaction for legal age users with no fire, no ash and with less smell than cigarettes.


Amongst the heated tobacco variety, IQOS is the brand with the number one heat-not-burn product1. At the heart of our most advanced smoke-free product IQOS is HeatControlTM Technology that heats specially designed heated tobacco HEETS sticks called HEETS just enough to release a nicotine-containing vapor but without burning the tobacco.


What are the different types of heated tobacco flavors?


The HEETS pass a long journey before reaching our customers. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (particularly richness, ripeness, strength). Finally, our tobacco blenders create the blends of HEETS for IQOS legal age users.


We know that IQOS legal age users love to explore new tastes. From time to time it’s worth switching up to other flavour pallets.


Is it a long time that you're using the same sticks? Our "What's your flavour" quiz might help you hind out new flavours you'd like.



A modern twist on tobacco classics, HEETS offer a range of taste experiences from intensive to mild, including tobacco with menthol and new aromatic blends to suit every taste palette. Thus, IQOS users can try out and compare heated tobacco flavors in order to find their match.


Finally, what flavors are presented in Armenia?


PREMIUM FLAVOURS: HEETS Dimensions


PREMIUM FLAVOURS: HEETS Dimensions

A premium line of sticks, developed in collaboration with the masters of taste - chef Juan Amador and mixologist Rene Sofner. As a result, а particularly exquisite HEETS Dimensions flavor is presented in Armenia: Noor. These sticks are easy to distinguish by their black packs with pearlescent outlines. But their most important feature is their exotic, almost gourmand taste.


HEETS Noor - sticks in a black pack with an orange iridescent outline

Tobacco blend with a deep, rich aroma and hints of citrus. These sticks have a warm, nutty aftertaste.


HEETS CLASSIC ASSORTMENT


HEETS CLASSIC ASSORTMENT

BRONZE - sticks in a brown pack

The richest and strongest taste in the HEETS line in Armenia. Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes without smoky, burnt and ash flavors. May be suitable, first of all, for smokers who previously preferred strong cigarettes.


AMBER - sticks in an orange pack

It belongs to the tobacco line and has a rich taste. Rounded, toasted tobacco blend layered with deep tobacco aroma note.


YELLOW - sticks in a yellow pack

Classic taste. Light aroma. Those users who have previously smoked low-tar cigarettes may like "lightness". The aroma is associated with citrus.


SILVER - sticks in a silver pack

Mild taste with a light, neutral and unobtrusive aroma. According to user reviews, Heets Silver is the closest to the taste of regular cigarettes, only softer. May be suitable for smokers who are trying IQOS for the first time, or for whom all other sticks seem too different from cigarettes.


TURQUOISE - sticks in a turquoise pack

Everything is simple here - the taste is mint, menthol, refreshing. According to user reviews, the aroma is noticeably different from menthol cigarettes and even those who used to smoke regular, unflavored cigarettes may like it.


What Fiit sticks flavours are available now?


What Fiit sticks flavours are available now?

Now let’s proceed to Fiit heated tobacco sticks, specifically designed to be used with lil SOLID. So far there are 3 Fiit sticks flavors presented in Armenia:


Fiit Regular - sticks in a pack with light blue stripes
These sticks may appeal to smokers who have opted for regular, unflavored cigarettes. Fiit Regular is a classic tobacco aroma with light nutty notes. To some users, they resemble the Heets Bronze and Heets Amber sticks.


Fiit Regular - sticks in a pack with light blue stripes

These sticks may appeal to smokers who have opted for regular, unflavored cigarettes. Fiit Regular is a classic tobacco aroma with light nutty notes. To some users, they resemble the Heets Bronze and Heets Amber sticks.


Fiit Regular Sky - sticks in a pack with light gray stripes

Very mild taste with a slight tobacco aroma. Fiit Regular Sky has a less intense tobacco flavor than Fiit Regular. Compared to Heets sticks, to some users they resemble the taste of Heets Silver.


Fiit Crisp - sticks in a pack with green stripes

If you are looking for refreshing aromas, then Fiit Crisp is just what you need. Piquant and at the same time mild, fresh taste with citrus notes.


Do you have any questions regarding your device or heated tobacco sticks? No worries, we got you covered! You’ll find answers to your questions either in the FAQs section or by calling our Customer Service Center at + 37444007177.




1 Source։ PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

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