- Discover IQOS
What is IQOS?
- Heated tobacco
Real tobacco, real progress
- Advantages of IQOS
Key reasons to switch
- Science behind IQOS
Discover science
- Our Circularity Efforts
Small steps, bigger change
- Services
Discover Services
Advanced and refined
Enhancing, what's familiar
Pocket-size all-in-one
Simple and all in one
- Discover IQOS
What is IQOS?
- Heated tobacco
Real tobacco, real progress
- Advantages of IQOS
Key reasons to switch
- Science behind IQOS
Discover science
- Our Circularity Efforts
Small steps, bigger change
- Services
Discover Services
27/09/2024
Product in the updated pack design- AI x Art Series
As IQOS celebrates 10 years of anniversary since its launch, we present – TEREA tobacco sticks in new, AI xArt Series design packs.
27/09/2024
Wider assortment to choose from, regardless of your preferences
The assortment of Fiit tobacco sticks is expanded with new tobacco and refreshing flavours. Fiit Regular Yellow- aromatic tobacco blend with refreshing aroma notes. Fiit Marine- mellow tobacco blend with cooling menthol aroma.
15/07/2024
New Price and new design
The lil SOLID Es devices, known for their high quality, are now available with 6.999 AMD. Fiit tobacco sticks, specially designed for lil SOLID es devices, are now presented in new packs.
16/05/2024
Towards summer with news
TEREA tobacco sticks with capsule flavors are finally in Armenia.
04/03/2024
Spring is time for changes
This very spring, we have the opportunity to leave the smoke and ash behind, to switch to better alternatives to cigarettes with real tobacco taste.
09/02/2024
Celebrating your story of love, express your attention and care
On the occasion of Valentine's Day, we are pleased to present gift options for you and your close ones*.
20/11/2024
Exchange of old device to new IQOS ILUMA
If you are an old IQOS or lil Es device user, from now on you can use "Exchange of old device" program, within the framework of which you will have the opportunity to exchange your old device with a new one for a surcharge.
02/02/2024
Gift cards for smoke-free alternatives
Gifts are a wonderful way to give moments of joy to our loved ones.
23/01/2024
Holiday mood at our point of sales
We express our heartiest congratulations on the Day of the Armenian Army and thank all those who protect our country.
17/01/2024
Get your device immediately, pay within 6 months
We are by your side as you take the next step on your smokeless journey and offer convenient conditions for switching away from cigarettes to smoke-free alternatives. You can choose your preferrable device and pay for it within six months without any inte
11/01/2024
Discovering the advantages of IQOS ILUMA compared to previous generation IQOS devices
As you know, the IQOS ILUMA device with our most innovative technology is already in Armenia. The new generation IQOS ILUMA has a number of advantages compared to the previous generation IQOS ORIGINALS. Let’s recall them.
21/08/2024
Carbon Monoxide Levels in Cigarettes vs Heated Tobacco Products
The harmful effects of carbon monoxide can be a significant concern for some adult smokers. The best decision any smoker can make is to quit tobacco and nicotine use altogether. For those who would otherwise continue to smoke cigarettes or use other nicot