From Interest to Innovation

22/12/2023

The wide variety of flavors you already know, now offers a different tobacco experience.

23/11/2023

Tobacco at the tip of cigarettes burns at a high temperature, producing a large amount of harmful chemicals contained in smoke. 

22/11/2023

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.* 

21/11/2023

In order to reach satiety, it’s important to not use cigarettes for at least 2 weeks. This way you will give yourself some time to get used to this new non-smoke alternative. 

20/11/2023

We have talked about the advantages of IQOS many times, but this time we want to present it all from the viewpoint of an adult IQOS user.

15/11/2023

No blade, no more cleaning, simpler usage

01/11/2023

Combined with the innovative SMARTCORE induction system, they deliver improved stick-to-stick consistency, consistent flavor, consistent aerosol, and less smell* compared to previous generations of IQOS (according to most consumers).

31/08/2023

Recycling is not just a trend, it is a lifestyle that can become a part of your daily life.

07/08/2023

Small step, bigger change

28/07/2023

This time, our users are talking about the advantages of IQOS and its being a better alternative* compared to smoking.

06/07/2023

When people first find out about IQOS , they often wonder, what is the difference between heated tobacco and cigarettes?

30/06/2023

Some tastes are different, just like different types of coffee, and adapting to them takes time. The same is true for real tobacco.